BrightSide Produce tackles food insecurity in San Diego.
Food Insecurity impacts approximately 16% of the population of San Diego. 494,439 people in San Diego County are food insecure. That’s 330,302 adults and 164,137 children (San Diego Hunger Coalition).
BrightSide Produce distributes fresh fruits and vegetables to small food stores in underserved communities.
BrightSide provides a service that increases the accessibility, availability, and affordability of fresh fruits and vegetables by serving as a produce distributor for food insecure customers in low-income communities and the university community.
BrightSide Produce launched in San Diego in June of 2017.
BrightSide Produce made its first produce deliveries to five stores in National City in June 2017 and has expanded by one store per month.
BrightSide Produce is a self-sustaining business.
The funding model for BrightSide relies on the proceeds from deliveries of produce on the SDSU campus to fund deliveries to BrightSide stores in underserved communities. By utilizing idle resources, employing university students and volunteers, and servicing multiple food insecure communities, BrightSide provides a sustainable, long-term solution for distribution that can be scalable to more communities as the venture grows.
Join our Team!
BrightSide is always looking for volunteers! Contact Us to learn more about volunteering opportunities with BrightSide!